Ghana’s Pacific Solutions joins global group ICOM+IN.
Pacific Solutions & Services,(PSS) which represents the IN ad agency network in Ghana, is now a member of the world’s biggest and broadest independent advertising and marketing communications network, called ICOM+IN.
These two leading global indie networks have join forces to form a stronger international resource for clients.
The combination of the agency members of ICOM, based in Rollinsville, Colorado (USA), and IN, coordinated from Paris, is creating the world’s largest independent network.
ICOM+IN will have more than a 100 agencies, the most number of agencies of any independent global network offering the broadest geographic coverage.
The billings of the new network are expected to be US$3.5 billion with gross income exceeding US$500 million.
Initially, both networks’ websites will reflect the changes and continue to be updated.
“Never before has anything like this been done in the world of independent agency networks,” said Patrick Walhain, President of ICOM.
“The most important outcome of this exciting endeavor is, we will have more talent and expertise in many more markets.
We will be the first independent network to truly focus on serving international clients.”
Kwesi Eyison, CEO and Lead Consultant of Pacific Solutions & Services said, “For Pacific Solutions, the combination means we can offer clients a full range of options anywhere in the world.”
Pacific Solutions & Services is a management, advertising & marketing communications consultancy firm incorporated under the companies code of Ghana 1963 (ACT 179).PSS is a member of Advertising Association of Ghana (AAG).
Membership of PSS with ICOM+IN gives the company unique global market presence, knowledge & experience that will inure to the benefit of both its local and international clients.
The new network will have an expanded global presence with integrated agencies in developed as well as new and emerging markets.
Additionally, the network is enhanced by specialist agencies in areas such as digital, branding, social media, mobile, media, public relations, ethnic marketing – as well as experts in categories such as healthcare and luxury goods.
Initially, the new network Board will consist of all current Board members of the two organizations.
However, a revised Board structure will be created early next year.
ICOM Executive Director, Gary Burandt will become Managing Director of the new organization.
Based in the U.S.A, the network will be organized into five major regions: Asia/Pacific, Europe/Africa, Latin America, Middle East/ North Africa and North America with regional centers in Bangkok, Paris, Sao Paulo, Cairo and Atlanta.
“We expect a very smooth transition because our networks have similar legal structures, values, spirit of cooperation and dedication to the success of our clients,” said Miguel dos Santos, president of IN.
By: Nana Boakye-Yiadom/Citifmonline.com/Ghana