Jul 27, 2012 at 11:59am

Following a thrilling and deeply refreshing session with Brad Van Auken on Day one, participants Citi FMs Brandstorming even turned up in their numbers for what is promised to be a more “interactive and more activity” based session on day two.

Day Two is focusing on customer touch points, services branding, brand communications, avoiding common brand mistakes and aligning organizations in support of powerful brands.

The event, taking place at the Best Western Premier Hotel in Accra, has drawn professionals from numerous industries spanning banking, advertising, information technology, investment, insurance and many others.

The two-day workshop, hosted by Citi Business, seeks to offer participants the opportunity interact and learn from Brad Van Auken, one of the world’s foremost experts on brand management and marketing.

Author of Brand Aid and the Brand Management Checklist, Brad Van Auken is a brand veteran with over 20 years of experience in building world class brands.

He is the President and Founder of Brand Forward Inc. (Brand consultancy) and Chief Branding Strategist for Brand Cool Marketing and The persBlane Project (full service marketing agencies).

Day one of the workshop looked at the fundamentals of branding with topics such as; what powerful brands are, why powerful brands are important to businesses, brand essence, brand positioning, brand differentiation, brand promise and brand architecture.


Watch a video of one of the interactive sessions at Brandstorming

Click here to view the picture gallery from the event



By: Philip Kofi Ashon/citifmonline.com/Ghana