Sultry Nollywood actress, Mercy Johnson says she is not going to “hawk” her cleavage in the name of promoting a brand.
Movie stars have become synonymous with brands, raking in huge sums of money and in return strengthening the customer-product or service relationship of the brand.
As part of the contract deal, they are also expected to embody the corporate identity of the brand in appearance, demeanor, values and ethics.
Kate Henshaw, Genevieve Nnaji, Jackie Appiah, just to mention a few have been associated with brands such as Samsung, Lux and IPMC respectively.
Irrespective of the lucrative nature of these sponsorship deals, Mercy Johnson says her decision to be a brand ambassador will only come after several discussions and considerations.
Describing herself as a youth and family brand, the mother of one says she cannot stand and represent any brand.
“I need to quickly point out that Mercy Johnson is a blend of youth and family brand. We just can’t stand and represent any brand. If it’s not representing the youths, which is our major consistency or the family, we will not be favourably disposed to it.”
“I can’t at this point be hawking cleavages in the name of promoting a brand. Things have changed, this the beginning of a new era,” she is quoted to have said on a Nigerian entertainment site.
She further disclosed that she was at the moment having a discussion with a couple of brands “and when we agree with the terms, you will hear from us.”
Speaking on motherhood, Mercy Johnson admitted that motherhood had changed her way of life.
“You begin to see yourself as a co-creator. You begin to see yourself as a protector. Few days ago, I was feeding Purity and she started dragging the bottle with me with the hot water in it. She pushed the bottle, I had to quickly push her away from the water and let it pour on my arm instead.
That’s the kind of protection I am talking about. I think it will also make you feel more responsible for other children as well.
You begin to see them as children of some other mothers. You have a sense of responsibility to want to protect them as well.”
She also expressed gratitude to her husband for playing the motherly role in her absence.
“He’s the best thing that happened to me. People usually say men are not reliable, in the case of my husband he’s a blessing.
It’s obvious we are his priority… He carries her, feeds and does everything for her such that she misses him when he’s not around.
You won’t believe she sleeps on his chest every night. He understands whatever adjustment I need to make when it comes to the baby. He’s a loving father.”
After almost a year and a half off the set, Mercy says she is trying to be more selective with movie roles, adding that “If the script is not good, I don’t want to do it. Our market is getting more aware and advanced as the day goes by.”