Dec 20, 2012 at 11:55am

The Yuletide is here once again and many are those who are avidly making plans to celebrate the holidays in grand style with friends and family.

Ironically, though the Christmas period is acknowledged the world over as ‘the season for giving, most people indulge in merry-making without paying the slightest attention to the plight of their less fortunate neighbours.

Since its inception seven years ago, Citi 97.3 FM has consistently engaged in an annual campaign to re-inculcate ‘the spirit of giving’ among its listeners and other Christmas celebrants.

To this end, Citi 97.3 FM has identified a particularly vulnerable segment of society to which it devotes a massive dose of love and attention every Christmas season.

The project, dubbed the Help a Christmas Child Project, is carried out each year on Boxing Day (i.e. December 26th).

On the set date, a contingent comprising staff of Citi FM as well as loyal listeners of the station spend the day with children on admission at the selected hospitals.

The ailing children are feted with sumptuous delicacies and other goodies and treated to a good party.

Amid good music, games and other entertaining spectacles, the children also enjoy interactions with members of the ‘Help a Christmas Child’ contingent usually consisting some A-list celebrities in Ghana.

Past events have always succeeded in leaving a sunny smile on the faces of the beneficiary children and it is the priceless value of this smile that drives Citi FM to continue with this project, year after year.

According to Programmes Manager of Citi 97.3 FM, Jessica Opare Saforo, this year, the ‘Help a Christmas Child’ project comes with an even more generous twist.

Beside treating the ailing children to a good party, the station will foot the medical bills of some of the destitute children whose parents cannot afford it. A donation will also be made to the selected hospitals as well.

This year, the ‘Help a Christmas Child’ project will be gracing the Children's Ward of Korle-Bu Teaching Hospital.

In the buildup to ‘Help a Christmas Child’ 2011, Citi FM is encouraging individuals, corporate groups and organizations to help ailing children at one of the selected hospitals with cash or kind donations. In line with this, special ‘Help a Christmas Child’ donation bins will be situated at vantage locations all over Accra.

Christmas celebrants are urged to donate towards this munificent cause by dropping by the offices of Citi 97.3FM, Number 11, Tettey Loop, Adabraka to make their donations.

Join Citi FM to help put a lasting smile on the face of an ailing child this Christmas.

As you enjoy the season of giving with family and friends, don’t forget to give in order to ‘Help a Christmas Child’.



Naa Adoley Pappoe/Citifmonline.com/Ghana