Airtel Ghana has launched a national consumer promotion dubbed ‘Dὲὲdὲw’ (Akan for ‘sweet’) with the offer of a brand new Honda CRV SUV as the ultimate prize. The three month promotion started on December 1, 2012 and ends on February 28, 2013.
At a short but impressive session with media to launch the promotion, Managing Director of Airtel Ghana, Philip Sowah said Airtel Ghana had strategically placed the promotion at the tail end of the year running into the first two months of the following year to offer Airtel customers a chance to win exciting prizes that will fit into the Christmas and holiday season and further put money and other exciting rewards into the homes and hands of customers.
“At Airtel, we do not merely want to fit into Ghana’s telecommunication space, but we strive to stand out in the industry. That is why we have consistently offered some of the lowest tariffs and gone on to make our network better by using state of the art equipment so our customers are able to truly enjoy our services and products.
To top it all up, we are offering these faithful customers the chance to win three cars, cash, tickets to watch Arsenal FC play at the Emirates in London, and win some of Samsung’s high end devices”, Mr. Sowah said.
Philp Sowah also announced that winners will be selected through 9 weekly wins with winner being a customer with highest accumulated points from all legs of usage for that week. Hundred (100) customers will be rewarded weekly. There will also be two monthly wins with winner being customer with the highest accumulated points for the 4 weeks in the first month.
Month 2 will include points accumulated from the previous month with 100 customers being rewarded. The Grand Draw will see the total points gathered from months 1, 2 and 3 will be used to select the overall winners. Again 100 customers will be rewarded.
Patrick Nathan Ofosu, Senior Marketing Manager for Acquisition at Airtel Ghana explained that winners are determined via the accumulation of points. “If non-Airtel customers want to take part all they need do is simply buy Airtel SIM cards and activate to earn points.
Customers earn points by recharging with either scratch cards or through Airtel Money /Pre-Tups to earn points. Points are accumulated via daily usage – Voice, Data, SMS, Airtel Money Transactions”, he said. Mr. Ofosu added that customers can multiply their daily points by 5 when they meet their daily Obolobo 5X target.
Chief Operating Officer of Airtel Ghana, Mrinal Roy, reiterated Airtel’s commitment to rewarding loyal customers and attracting new ones through products and services that are relevant. “With this exciting promotion, we at Airtel will help make the Christmas season more fun and rewarding for our customers and the new ones we are ready to welcome”, he said.