Samsung going all out with their new ad campaign
Samsung may have lost the patent battle against Apple, but that doesn’t mean the Korean electronics giant has quieted down.
In a new ad that has started running, Samsung has stacked the specs of its Galaxy S III smartphone against the newly-announced iPhone 5.
What’s first noticeable about the ad is its tagline, which is an obvious jab at Apple: “It doesn’t take a genius.”
Not only does this reference Apple’s “genius” retail employees, Samsung also implies that deciding between the two devices is a piece of cake.
The Galaxy S III’s list of features is much longer than the iPhone 5, and its specs beat Apple’s latest smartphone in terms of HD resolution, talk time and RAM.
It also features near-field communications (NFC) technology — not included in the iPhone 5 — which allows users to pay at checkout with a mobile phone.
The ad also pokes fun at the iPhone 5′s specs wording, dismissing Apple’s new Lightning dock as “a totally different plug.”