The new brand message from Schweppes Malt
In a bid to promote a healthy lifestyle among the nation’s youth, Schweppes Malt, a brand of the Coca-Cola Company has launched a new campaign to promote continuous hydration all through the day.
With research indicating that the human body requires several ounces of fluid a day, the new campaign looks to drive home the need for consumers to adapt the drink as a source of both fluid and essentials vitamins such as B1, B2 and B3, all of which are found in Schweppes Malt.
Schweppes Malt is made with natural malt ingredients and essential vitamins B1, B2 and B3, giving the consumer a refreshing & nourishing boost of energy and vitality.
The new campaign dubbed: “Put your shine back in” recognizes the need for active young adults to be at their best throughout the day.
According to company officials who spoke to citifmonline.com
, the new campaign will seek to get Ghanaians to “replenish with the nourishing and refreshing Schweppes Malt throughout the day.”
They noted that the campaign will rolled out through all relevant consumer touch points including television, radio, online and print.
Schweppes Malt offers a smooth taste enriched with natural malt ingredients in the 30cl stylish brown bottle selling at a recommended retail price of GHC 1.20.